GDM Construction

A focused service page redesign and SEO optimization GDM construction website aimed at improving service page performance, enhancing search visibility, and increasing conversion potential through structured content and advanced schema implementation.

Conversion-Focused Design

Optimized Service Pages

Technical SEO

Metadata & Schema Implementation

Structured Data

Rich Results Optimization

Project Details

Client

GDM Construction

Industry

Home Improvement / Sunrooms

Website

gdmsunrooms.com/

Country

USA

Timeline

30 Days (Delivered in 7 Days)

Services

Website Redesign, On-Page SEO, Schema Markup Implementation, Conversion Optimization

Technologies Used

WordPress

DIVI

Schema Markup (JSON-LD)

Schema Validator Tools

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Sunrooms Pergolas Patio Covers GDM Construction website homepage screenshot
The Challenge

GDM Construction needed to improve both the design and SEO performance of their service pages to better attract and convert local traffic.

Key challenges included:

  • Service pages not optimized for conversions
  • Missing or weak metadata across pages
  • No structured data for enhanced search visibility
  • FAQ section not optimized for SEO or user experience
  • Need to align provided content into a high-converting layout

The goal was to redesign key pages and implement strong SEO foundations to improve both rankings and lead generation.

Our Approach

We executed a combined design + SEO strategy, ensuring both user experience and search performance were improved.

1

Service Page Redesign

Using the content provided by the client, we redesigned the service pages to:

  • Improve visual hierarchy
  • Enhance readability and flow
  • Highlight key services and value propositions
  • Add clear call-to-action sections

The focus was on turning informational pages into conversion-driven landing pages.

2

FAQ Page Optimization

We restructured the FAQ page to:

  • Improve clarity and organization
  • Enhance user experience
  • Align with SEO best practices

This also allowed better integration with schema for rich results.

3

On-Page SEO Implementation

We optimized the website by:

  • Adding and refining meta titles and descriptions
  • Improving content structure
  • Aligning pages with relevant keywords

This ensured better indexing and improved search visibility.

4

Manual Schema Markup Implementation

At the client’s request, we manually implemented structured data across the website, including:

  • Local Business Schema
  • Service Schema
  • Review Schema
  • FAQ Schema

All schema was carefully structured using JSON-LD to ensure accuracy and flexibility.

5

Validation & Testing

After implementation, we verified everything using:

  • Google Rich Results Test
  • Schema validation tools

This ensured all structured data was properly recognized and eligible for rich results.

What We Delivered

Service Page Redesign

High-converting layouts built using client-provided content.

FAQ Page Optimization

Improved structure and usability with SEO alignment.

On-Page SEO

Meta data optimization, internal linking, and content structuring.

Manual Schema Implementation

Advanced structured data across multiple schema types.

Validation & Testing

Fully tested for rich results eligibility.

The Results

The project delivered a strong improvement in both SEO structure and conversion readiness.

1

Improved Search Visibility

Structured data enables enhanced presence in search results.

2

Better User Experience

Clear layout and optimized content flow.

3

Higher Conversion Potential

Strategic design improvements encourage inquiries.

4

SEO Foundation Strengthened

Proper metadata and schema setup for long-term growth.

BEFOREAFTER

Improved Search Visibility

BEFOREAFTER

Better User Experience

BEFOREAFTER

Higher Conversion Potential

BEFOREAFTER

SEO Foundation Strengthened

“BrandBees did an excellent job redesigning our service pages and implementing SEO improvements. The structured data setup and attention to detail really stood out. Everything was delivered quickly and professionally.”

G

GDM Construction
Owner

Project Timeline

Day 1–2

Audit & Planning

Reviewing pages, identifying SEO gaps, planning structure

Day 3–4

Design Implementation

Redesigning service and FAQ pages for conversion

Day 5

SEO Optimization

Meta data implementation and content structuring

Day 6

Schema Implementation

Manual setup of Local Business, Service, Review, and FAQ schema

Day 7

Testing & Delivery

Validation using Rich Results Test and final deployment

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