Frameist

A custom WordPress + WooCommerce solution built to power an intelligent frame price calculator, seamless ecommerce checkout, and tailored email communications — all delivered within a tight two-week timeline.

Custom Calculation Engine

Intelligent Frame Formula

WooCommerce Checkout

Seamless Buying Experience

Automated Emails

Customized Communications

Project Details

Client

Frameist

Industry

Custom Framing & Online Retail

Website

frameist.com/

Country

USA

Timeline

2 Weeks

Services

WordPress Development, Custom WooCommerce Calculation Formula, Checkout Integration, Email Customization

Platform

WordPress + WooCommerce

Team Size

3 Specialists

Technologies Used

WordPress (Core CMS)

WooCommerce

Custom PHP Logic (Frame Calculation Formula)

Dynamic Price Calculation Rules

WooCommerce Checkout Customization

Custom Order Confirmation & Notification Emails

Responsive Design Framework

Security Hardening & Quality Assurance

Facing a similar challenge?

Let’s discuss how we can deliver the same results for your business.

Frameist website homepage screenshot
The Challenge

Frameist operates as an online destination for custom frames — where customers need to calculate prices based on precise measurements, materials, and options before purchasing.

Their existing solution lacked:

  • Accurate Dynamic Pricing— Price adjustment based on custom user input (height, width, frame type, edge style, etc.)
  • Smooth E-Commerce Flow— A structured and intuitive checkout process for custom frame orders
  • Contextual Product Costing— Real-time price updates based on selected custom specifications
  • Clear Client Communications— Customized email confirmations reflecting unique order details

The core challenge was to build a flexible calculation engine that accurately priced custom frames based on multiple variable inputs — integrated directly with the WooCommerce shopping cart and checkout — while maintaining a clean, responsive, and user-friendly purchasing experience.

Our Approach

 

We took a focused and efficient development strategy to deliver a custom price calculator and ecommerce flow — all within a 2-week delivery window.

1

Custom Frame Calculation Formula

We engineered a dynamic pricing system that:

  • Accepts customer measurements (height × width)
  • Applies material- and style-based cost modifiers
  • Calculates frame cost in real time
  • Updates pricing instantly as customer selections change

This formula was developed as server-driven PHP logic tied directly to WooCommerce product pricing — ensuring accuracy at all stages of the shopping flow.

2

WooCommerce Checkout Integration

Once the custom price is calculated, it flows seamlessly into:

  • The WooCommerce cart
  • Checkout pricing totals
  • Order records with structured frame specifications

This transformed the custom framing experience from “static product” to “true dynamic order” — reducing friction and enhancing conversion.

1

Customized Emails & Order Communication

We configured the WooCommerce email system to reflect order-specific details, including:

  • Custom frame measurements
  • Chosen material and style options
  • Final calculated price breakdown

This ensures clear, professional communication with buyers — improving transparency and reducing potential support inquiries.

4

Quality Assurance & Responsive Design

Throughout development, rigorous testing was done across:

  • Desktop and mobile devices
  • Multiple measurement input scenarios
  • Cross-browser validations
  • Email deliverability checks

This ensured a reliable user experience from first interaction through order confirmation.

What We Delivered

Custom Frame Calculator

Real-time pricing computed from user input and selected framing variables.

WooCommerce E-Commerce Integration

Seamless cart and checkout experience with dynamic pricing support.

Tailored Email System

Automated order confirmations reflecting unique frame specifications.

Responsive Performance

Clean, fast, and mobile-optimized interface for all customer interactions.

The Results

The final outcome is a purpose-built WordPress + WooCommerce platform that empowers Frameist to:

1

Deliver Real-Time Pricing

Customers see accurate frame pricing instantly as they customize.

2

Offer a Smooth Purchase Flow

From custom selection → cart → checkout → order confirmation.

3

Communicate Clearly

Custom emails improve transparency and customer confidence.

4

Operate with Precision

Backend order records now reflect structured framing details for fulfillment.

By combining custom calculation logic with WooCommerce’s powerful ecommerce capabilities, Frameist now provides a modern, intuitive, and scalable shopping experience — all within a short and successful development cycle.

BEFOREAFTER
→

Deliver Real-Time Pricing

BEFOREAFTER
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Offer a Smooth Purchase Flow

BEFOREAFTER
→

Communicate Clearly

BEFOREAFTER
→

Operate with Precision

“BrandBees delivered an exceptional website, we really loved it. The custom order emails and dynamic pricing truly enhanced our customer experience.”

F

Frameist
Team

Project Timeline

Week 1

Strategy & Formula Development

Requirement analysis, pricing logic architecture, custom calculation coding.

Week 2

Integration & Delivery

WooCommerce integration, email customization, testing, and launch.

Ready to Be Our Next Success Story?

Let’s discuss your project, timeline, and goals. No obligations — just a clear conversation about what’s possible.

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