Frameist

A custom WordPress + WooCommerce solution built to power an intelligent frame price calculator, seamless ecommerce checkout, and tailored email communications — all delivered within a tight two-week timeline.

Custom Calculation Engine

Intelligent Frame Formula

WooCommerce Checkout

Seamless Buying Experience

Automated Emails

Customized Communications

Project Details

Client

Frameist

Industry

Custom Framing & Online Retail

Timeline

2 Weeks

Services

WordPress Development, Custom WooCommerce Calculation Formula, Checkout Integration, Email Customization

Platform

WordPress + WooCommerce

Team Size

3 Specialists

Technologies Used

WordPress (Core CMS)

WooCommerce

Custom PHP Logic (Frame Calculation Formula)

Dynamic Price Calculation Rules

WooCommerce Checkout Customization

Custom Order Confirmation & Notification Emails

Responsive Design Framework

Security Hardening & Quality Assurance

Facing a similar challenge?

Let’s discuss how we can deliver the same results for your business.

Framiest website homepage screenshot
The Challenge

Frameist operates as an online destination for custom frames — where customers need to calculate prices based on precise measurements, materials, and options before purchasing.

Their existing solution lacked:

  • Accurate Dynamic Pricing— Price adjustment based on custom user input (height, width, frame type, edge style, etc.)
  • Smooth E-Commerce Flow— A structured and intuitive checkout process for custom frame orders
  • Contextual Product Costing— Real-time price updates based on selected custom specifications
  • Clear Client Communications— Customized email confirmations reflecting unique order details

The core challenge was to build a flexible calculation engine that accurately priced custom frames based on multiple variable inputs — integrated directly with the WooCommerce shopping cart and checkout — while maintaining a clean, responsive, and user-friendly purchasing experience.

Our Approach

 

We took a focused and efficient development strategy to deliver a custom price calculator and ecommerce flow — all within a 2-week delivery window.

1

Custom Frame Calculation Formula

We engineered a dynamic pricing system that:

  • Accepts customer measurements (height × width)
  • Applies material- and style-based cost modifiers
  • Calculates frame cost in real time
  • Updates pricing instantly as customer selections change

This formula was developed as server-driven PHP logic tied directly to WooCommerce product pricing — ensuring accuracy at all stages of the shopping flow.

2

WooCommerce Checkout Integration

Once the custom price is calculated, it flows seamlessly into:

  • The WooCommerce cart
  • Checkout pricing totals
  • Order records with structured frame specifications

This transformed the custom framing experience from “static product” to “true dynamic order” — reducing friction and enhancing conversion.

1

Customized Emails & Order Communication

We configured the WooCommerce email system to reflect order-specific details, including:

  • Custom frame measurements
  • Chosen material and style options
  • Final calculated price breakdown

This ensures clear, professional communication with buyers — improving transparency and reducing potential support inquiries.

4

Quality Assurance & Responsive Design

Throughout development, rigorous testing was done across:

  • Desktop and mobile devices
  • Multiple measurement input scenarios
  • Cross-browser validations
  • Email deliverability checks

This ensured a reliable user experience from first interaction through order confirmation.

What We Delivered

Custom Frame Calculator

Real-time pricing computed from user input and selected framing variables.

WooCommerce E-Commerce Integration

Seamless cart and checkout experience with dynamic pricing support.

Tailored Email System

Automated order confirmations reflecting unique frame specifications.

Responsive Performance

Clean, fast, and mobile-optimized interface for all customer interactions.

The Results

The final outcome is a purpose-built WordPress + WooCommerce platform that empowers Frameist to:

1

Deliver Real-Time Pricing

Customers see accurate frame pricing instantly as they customize.

2

Offer a Smooth Purchase Flow

From custom selection → cart → checkout → order confirmation.

3

Communicate Clearly

Custom emails improve transparency and customer confidence.

4

Operate with Precision

Backend order records now reflect structured framing details for fulfillment.

By combining custom calculation logic with WooCommerce’s powerful ecommerce capabilities, Frameist now provides a modern, intuitive, and scalable shopping experience — all within a short and successful development cycle.

BEFOREAFTER

Deliver Real-Time Pricing

BEFOREAFTER

Offer a Smooth Purchase Flow

BEFOREAFTER

Communicate Clearly

BEFOREAFTER

Operate with Precision

“BrandBees delivered an exceptional website, we really loved it. The custom order emails and dynamic pricing truly enhanced our customer experience.”

F

Frameist
Team

Project Timeline

Week 1

Strategy & Formula Development

Requirement analysis, pricing logic architecture, custom calculation coding.

Week 2

Integration & Delivery

WooCommerce integration, email customization, testing, and launch.

Ready to Be Our Next Success Story?

Let’s discuss your project, timeline, and goals. No obligations — just a clear conversation about what’s possible.

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