Hunter Kerhart

A rapid SEO recovery and growth project focused on diagnosing ranking decline, resolving technical issues, improving performance speed, and expanding keyword-targeted content to restore and strengthen search visibility — completed in just 3 days.

Keyword Coverage

Target additional search terms

91%

SEO Health Improvement

66 → 99

Performance Optimization

Project Details

Client

Hunter Kerhart

Industry

Architectural Photography

Website

https://hunterkerhart.com/

Timeline

4 Days

Services

SEO Audit, Technical SEO Fixes, On-Page SEO Optimization, Speed Optimization, Content Expansion

Team Size

2 SEO & Web Specialist

Technologies Used

WordPress

Ahrefs

Ubersuggest

Google Search Console

PageSpeed Insights

SE Ranking

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Los Angeles Architectural Photographer Hunter Kerhart website homepage screenshot
The Challenge

The website experienced a noticeable decline in search rankings and organic visibility, despite having strong visual content and industry credibility.

A detailed analysis revealed several underlying issues affecting search performance:

  • Technical SEO issues impacting search engine crawling
  • On-page SEO gaps on important pages
  • Performance and speed limitations affecting user experience
  • Limited keyword-targeted service pages
  • Homepage content not optimized for broader search visibility

The goal was to restore search performance, improve site health, and expand the content footprint to attract more organic traffic.

Our Approach

To quickly recover search performance, we implemented a focused 3-day SEO recovery and growth plan.

1

Complete SEO Audit & Diagnosis

We began with a deep technical and SEO audit using multiple professional tools:

The audit identified:

  • Crawl and indexing inefficiencies
  • Metadata inconsistencies
  • Internal linking gaps
  • Page performance issues
  • Content structure limitations

This data allowed us to create a clear roadmap for fixing the ranking decline.

2

Technical SEO Fixes

Next, we resolved the core technical issues impacting search performance:

  • XML sitemap improvements
  • Crawlability fixes and indexing corrections
  • Broken link resolution
  • Internal linking improvements

These fixes helped search engines properly interpret and index the website.

3

On-Page SEO Optimization

We then optimized key pages across the site to improve relevance and search visibility.

This included:

  • Keyword-optimized page titles and meta descriptions
  • Structured heading hierarchy (H1–H3)
  • Content structure improvements for readability and SEO

These enhancements helped search engines better understand the website’s content and topics.

4

Website Speed Optimization

Page speed is a major ranking and user experience factor.

We optimized performance by:

  • Reducing unnecessary scripts and code bloat
  • Optimizing image sizes and loading behavior
  • Improving caching and page delivery performance
  • Cleaning up unused assets affecting page load time

This significant improvement resulted in faster load times and better Core Web Vitals performance.

5

Content Expansion for Growth

To strengthen search reach and capture additional keyword traffic, we expanded the site’s content footprint.

This included:

  • Increasing homepage content length with targeted keywords
  • Creating new service pages targeting related search terms
  • Structuring pages around specific architectural photography services

These improvements helped the site rank for a broader range of relevant keywords and search queries.

What We Delivered

Complete SEO Audit

Detailed analysis identifying the causes of ranking decline.

Technical SEO Optimization

Improved crawlability, indexing, and website structure.

On-Page SEO Improvements

Optimized metadata, headings, internal links, and content structure.

Speed Optimization

Performance score improved from 66 → 99.

Content Growth Strategy

Expanded homepage content and created new keyword-targeted service pages.

The Results

The 4-day optimization project produced strong measurable improvements.

1

SEO Health Score

2

Performance Score

3

Keyword Targeting

BEFOREAFTER
7091

SEO Health Score

BEFOREAFTER
6699

Performance Score

BEFOREAFTER
412

Keyword Targeting

“BrandBees quickly identified the technical and SEO issues affecting our rankings and fixed them in just a few days. The improvements in site health and speed were dramatic, and the content expansion has set us up for stronger long-term search visibility.”

H

Hunter Kerhart
Owner

Project Timeline

Day 1

SEO Audit

We began with a comprehensive SEO audit to identify the root causes of the ranking decline. Audit coverd crawlability and indexing issues, metadata inconsistencies, internal linking gaps, keyword targeting issues, and thin content.

Day 2

Fixes Implementation

Fixed metadata and heading structure, broken link cleanup, sitemap cleanup, and content expansion

Day 3

Website Speed Optimization

Reducing unnecessary scripts and code bloat, Compressing and optimizing images, Improving caching mechanisms, Removing unused assets affecting load speed, Enhancing page delivery efficiency

Day 4

Growth & Content Optimization

Structuring content to better match search intent, Creating new service pages targeting related keywords, Improving internal linking to strengthen SEO relevance

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