Aiston

A complete SEO optimization project focused on identifying ranking issues, fixing technical and on-page gaps, and expanding keyword reach through targeted landing pages.

Full SEO Audit

Identified core ranking issues

Content Expansion

Service-based landing pages created

Keyword Optimization

Enhanced search visibility and relevance

Project Details

Client

Aiston

Website

aiston.com

Timeline

5 Days

Services

SEO Audit, Technical SEO, On-Page Optimization, Content Expansion, Performance Optimization

Technologies Used

WordPress

Ahref

Ubersuggest

Yoast SEO

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Aiston website homepage screenshot
The Challenge

The website had untapped SEO potential due to multiple underlying issues:

  • Thin content limiting ranking ability
  • Lack of dedicated service pages targeting specific keywords
  • On-page SEO inconsistencies
  • Technical SEO gaps affecting indexing and crawlability
  • Weak keyword targeting across key pages

The goal was to fix foundational SEO issues and build a structure for long-term organic growth.

Our Approach

We executed a focused 5-day SEO sprint, addressing everything from audit to implementation and growth optimization.

1

Complete SEO Audit

We began with a comprehensive audit to identify all performance and ranking issues.

This included:

  • Technical SEO analysis (crawlability, indexing, structure)
  • On-page SEO review (meta tags, headings, content structure)
  • Content quality evaluation (thin or underperforming pages)
  • Keyword gap analysis

This audit created a clear roadmap for optimization.

2

On-Page & Technical SEO Fixes

We resolved critical SEO issues affecting performance:

  • Fixed meta titles and descriptions
  • Improved heading structure (H1–H3 hierarchy)
  • Resolved crawlability and indexing issues
  • Improved internal linking
  • Cleaned up technical inconsistencies

These changes ensured the website was search-engine friendly and properly structured.

3

Landing Page Creation

To expand keyword reach, we created dedicated landing pages for each service.

This included:

  • Structuring pages around specific search intent
  • Optimizing URLs and page hierarchy
  • Creating conversion-focused layouts
  • Adding relevant content sections

These pages allowed the website to target multiple keywords instead of relying on a single page.

4

Keyword Optimization & Content Expansion

We strengthened content across the website:

  • Expanded thin content with keyword-rich sections
  • Improved readability and structure
  • Optimized content for primary and secondary keywords
  • Enhanced topical relevance for search engines

This significantly improved the website’s ability to rank for competitive queries.

5

Performance Optimization & Delivery

The final stage focused on performance and final checks:

  • Optimized page speed and loading performance
  • Reduced unnecessary scripts and assets
  • Improved overall user experience
  • Conducted final QA and testing

The project was then delivered with a fully optimized and scalable SEO foundation.

What We Delivered

Complete SEO Audit

Clear identification of all ranking and technical issues.

Technical SEO Optimization

Improved crawlability, indexing, and site structure.

On-Page SEO Improvements

Optimized metadata, headings, and internal linking.

Landing Page Development

Service-specific pages targeting relevant keywords.

Content Expansion

Enhanced content quality and keyword relevance.

Performance Optimization

Faster loading speeds and improved user experience.

The Results

The project established a strong SEO foundation for long-term growth.

1

Improved Site Structure

Better organization for both users and search engines.

2

Expanded Keyword Coverage

New landing pages increased ranking opportunities.

3

Stronger Content Relevance

Optimized content aligned with search intent.

4

Enhanced Performance

Faster website and improved user experience.

BEFOREAFTER
SEO Score 72SEO Score 98

Improved Site Structure

BEFOREAFTER
615

Expanded Keyword Coverage

BEFOREAFTER
Thin contentRelevant content expansion

Stronger Content Relevance

BEFOREAFTER
7599

Enhanced Performance

“Highly recommended for SEO work. Great experience working with such a professional web agency, their optimization process was very good”

A

Aiston
Owner

Project Timeline

Day 1

SEO Audit

Complete SEO audit and issue identification

Day 2

SEO fixes

On-page and technical SEO fixes

Day 3

Pages Creation

Landing pages creation for services

Day 4

Keyword & Content

Keyword optimization and content expansion for better reach and ranking

Day 5

Optimization & Delivery

Performance optimization and final delivery

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